The state of the markets can influence how clients think about investment products that are connected to market returns. However, whether we’re in a bull, bear, or flat market, discussing the benefits of a registered index-linked annuity (RILA) with clients may help you keep them focused on their long-term goals instead of allowing emotions to influence their decision-making.

In this video, Kevin Russ, Director of the Advanced Markets Group at Brighthouse Financial, explains some unique benefits of RILAs (also known as buffered annuities) in different market conditions and how those benefits may resonate with clients.