Many clients want the benefits offered by registered index-linked annuities (RILAs)¹ but might not know RILAs exist or how the products allow them to participate in market growth while providing a level of downside protection. You can strengthen your relationships with clients by introducing them to products that could help them meet their financial goals. Explaining how the products work using simple, understandable language along with compelling examples could help clients better understand RILAs (also known as buffered annuities) and the benefits they can provide.

In this video, Chris Bunting, Vice President, Divisional Sales Manager, and Advisor to Product Development at Brighthouse Financial, details effective ways to describe the benefits of RILAs to clients using hypothetical examples based on market history. You can use this information to help clients assess whether a RILA fits their long-term investing strategy.